18034 Ventura Boulevard, #280, Encino, California, 91316
Phone: 800.850.9811


About La Conexión Group

La Conexión Group is a consulting firm assisting companies in accessing the Hispanic and Asian markets. The Latino market alone is fast reaching $750 billion and the African-American market continues its growth; yet many companies are not getting their fair share of this business. Asian markets are also exploding, but many companies struggle to reach them. Often this is a function of trying to approach ethnic markets with products or services developed for the general market. And often the advertising messages and the modes of message delivery are poorly developed and tailored for these markets. La Conexión helps businesses bridge gaps to minority and speciality markets. Our partners bring over seventy-five years’ experience in approaching, analyzing, engaging, and advising these markets.

Our services are designed to complement existing marketing and sales efforts, including working with your ad agency. We focus specifically on underserved markets, working to assure that our clients develop the right messages and deliver these messages effectively through the right messengers. Without the right communications in appropriate channels or without the right marketing vehicles, companies often fail to optimize their sales potential in the markets we represent. Client programs vary, of course, but many include:

The National Hispanic population has reached 35 Million. The largest minority in the country and growing

  • Message development and message delivery.
  • Message, product and ad testing specifically tuned to the nuances of the Latino and Asian markets.
  • Strategic product positioning and placement. Turnkey campaigns, from target market development through product launch and management of media and advertising campaigns.
  • Targeted research on market attitudes, behaviors, buying patterns and political preferences.
  • Media relations management in specific geographical and ethnic markets.
  • Development and coordination of promotional and media events.
  • Development of media campaigns and collateral materials calibrated correctly to specified client markets.

• Minority and specialty markets comprise almost 40% of the US market.

• Connecting with these markets requires unique approaches, not a translation from general market materials.

La Conexión partners’ work in minority and specialty communities gives you the advantage of understanding the many faces and facets of these richly nuanced markets. La Conexión Group is well positioned to assist your business in product evaluation and positioning, target market analysis, development of strategic marketing messages and then management of the tactical marketing efforts that make for success. For information about our partners and clients served, contact us by phone or on the web.

When time is limited, and the stakes are high, the partners at La Conexión get the messages right, and get them delivered effectively by the right messenger to the right targets. You deserve your share of this market. Together we can acquire a dominant position in the markets you should be reaching.